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The web page states the following, "Time All American Johns Hopkins, US Lax Team Member, Asst." We saw that the web page also stated " Coach U of Delaware, U of NC, and Brown." It also said " We checked out the B-Lax Blast - its a great lacrosse training product and way different than a wall because its dynamic and fast like game situations. Just 2 minutes a day will improve your weak side drastically. 100 Guarantee - if it breaks, send it back and well replace it for free! A lax rebounder that sharpens the hand-eye of any lax player men, women or youth. Helps develop quick, smooth moves ." The header had B-Lax Blast lacrosse training aid as the highest ranking optimized keyword. This keyword is followed by Lacrosse Rebounder, Lax Rebounder, and B-Lax Blast Training Ball which isn't as urgent as B-Lax Blast lacrosse training aid. The other words b-lax.com uses is b-lax Blast Lacrosse Training Aid. Youth Lacrosse is included and might not be understood by search parsers.